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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B

B2B Marketing Curation PPC

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

Clickthrough

Clickthrough Cost Tucson Customer

StartUpRoar

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

Why Your Customers Buy More When Value Outweighs Cost

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