How to Use Personalized Content and Behavioral Targeting For Improved Conversions
ConversionXL
FEBRUARY 6, 2013
A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. Similar system is used in targeted ads on websites across the web. Results were 149% increase in clickthrough rate to the Careers page. Ad targeting and Amazon.
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