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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. With that being said, how would you justify the presence of social icons on product pages? What’s worse is, because of low social shares on most product pages, they act like negative social proof. image source.

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How to Optimize Videos for Conversions

ConversionXL

Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Also, it only works on browsers that support Flash. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Vidyard. One call to action per video.

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