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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

The most common ones I see and salute are CEO, CFO, and CTO. Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 252
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

The most common ones I see and salute are CEO, CFO, and CTO. Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 244
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10 C-Level Positions That Are Red Flags For Funding

Gust

The most common ones I see and salute are CEO, CFO, and CTO. Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 171
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Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

The most common ones I see and salute are CEO, CFO, and CTO. Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 227
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

“Everybody felt the burden of supporting all those transactions every day,&# says Pascal-Louis Perez, kaChing’s CTO. “It took a ton of our time, and just wasn’t contributing to our long term vision.&# “It took a ton of our time, and just wasn’t contributing to our long term vision.&#

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?