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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

Last week the teams were testing their hypotheses about their Value Proposition (their company’s product or service.) This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) Agora Cloud Services.

Customer 239
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Build a truly mainstream product. Build the product in stealth mode to build buzz for the eventual launch. The whole company and board play-tested the product to see its new features first hand. Everyone had fun; the product worked. But that was two full years before any customers were allowed to use it.

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The new startup arms race (for Huffington Post)

Startup Lessons Learned

Luckily for the rest of us, he was able to find his path to a green card, and now employs 24 Americans in West Lafayette, Indiana. The result is a profound democratization of the digital means of production. [.] We will not lose on their products -- after all, most of them are global. He started Passageways Inc.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. Aptana Cloud (svn, IDE, php, java, rails etc…). Cloud Infrastructure. see the Libcloud -compatible cloud providers. cloud-based survey, free account. Cloud-based drawing tool. Cloud Services and Tools. s cloud solution. Codeacademy.

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The Steve Jobs method

Startup Lessons Learned

When I try to unpack what people mean by the question, heres my best take on what they are asking: "Look, Steve Jobs doesnt go out and ask customers what they want. He doesnt put out crappy, buggy products and then ask for feedback. He tells customers what they want, and he gets it right. We stopped production for five months.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. Have you worked with or for a great CTO?

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