Selling to the enterprise: “Sell to few” vs. “sell to many”?
Version One Ventures
SEPTEMBER 17, 2013
“Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. CTO, VP of HR) in the customer organization. CTO, VP of HR) in the customer organization.
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