Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. And step two, I believe in employee co-creation, which is how do we get everybody on our team to participate and generate as many ideas as we can over the course of five days?
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