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Lessons Learned: What is customer development?

Startup Lessons Learned

For the rest of us, we need to get some facts to inform and qualify our hypotheses ("fancy word for guesses") about what kind of product customers will ultimately buy. Instead, we do everything possible to validate the founders belief. We dont just abandon the vision of the company at every turn. This is not a book for everyone.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

This technique rests on three things: identifying the kinds of work that need to get done, creating the right type of teams for each kind, and steering the company by allocating resources among them. Some companies and founders refuse to serve existing customers, and are always lurching from one great idea to the next.

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Marching through quicksand

Startup Lessons Learned

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Case Study: Continuous deployment makes releases n. For established media empires, this is a scary fact. Is that a lot?

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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.

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Lessons Learned: Inc Magazine on Minimum Viable Product (and a.

Startup Lessons Learned

Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002. Read the rest.

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Lessons Learned: Don't launch

Startup Lessons Learned

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Founders push for it. In some ways, founders are even worse. The rest can believe what they want. Cannon said.

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Three decisions to make on virtual goods

Startup Lessons Learned

And what do you do with the rest? Sales depend on being right (whereas in UGC we can pretty much try anything, and promote the winners). ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.