Cofounder Customer Development Metrics Sweat Equity 
grasshopperherder.com
FEBRUARY 19, 2011
If you’re waiting for a technical co-founder to put up a landing page with signup form, you’re lazy. If you’re waiting for a marketing guy to talk to customers, you’ll never understand the target market. As an investor, I will expect the same metrics an investor would get. Names redacted.)
grasshopperherder.com
SEPTEMBER 24, 2011
Piercing the Corporate Veil – Sweat Equity Consulting. « Thanks but No Thanks – Things to Avoid When Recruiting Co-founders Why is Cyber Squatter a Bad Word? But much like becoming a co-founder, getting paid sweat equity is essentially becoming an investor in the company.
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