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Why Founders Should Know How to Code

Steve Blank

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. My contract developers building the app aren’t very responsive. It takes weeks to make even a simple change.”.

Cofounder 336
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The email continued, &# The problem I’m working on is that many founders are either making uninformed decisions or inefficiently learning the new skills they need. The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

Sales 120
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Top 29 Startup Posts May 2010

SoCal CTO

If you can just be friendly enough and get your users to party with you, the rest is really easy. But founders need to know how to ask for their advice and when to ignore it. Through advertising or direct sales, these sites harvest intent. Now, thanks to social media, you don't have to outspend. There is a much better technique.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

He would go on to be a co-founder of two mechanical engineering software companies.) The rest of the vertical marketing recruits had similar backgrounds (and similar careers.) (I never could find one from the petroleum industry so I wore that hat along with the VP of Marketing title.)

Engineer 221
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. But the rest of the management team really skeptical.

Video 184