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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

Founders laud their own “end-to-end” thinking. He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. Why doesn’t everyone do this?”

Product 120
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The Playbook for Scale Up Nation

Seeing Both Sides

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. Eighty-two percent have global offices, and yet 91% are still run by Israeli CEOs, as opposed to foreign executives hired from the outside. The founders have started companies before. Israel has been branded the “startup nation.”