Mucker Lab

OCTOBER 10, 2023

In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

View from Seed

MARCH 19, 2015

He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. NextView Ventures: For those who might be unfamiliar, what is this concept of pretotyping? Another success.

Product 120

Product Technical Review Marketing Lean 120

Seeing Both Sides

SEPTEMBER 15, 2015

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. Eighty-two percent have global offices, and yet 91% are still run by Israeli CEOs, as opposed to foreign executives hired from the outside. until the late-stage go-to-market phase may be too late. American VCs are critical.

Cofounder 20

Cofounder Technical Review United States 20