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Maternova and the Business of Saving Lives: A Secret to Success Story

Up and Running

Meg Wirth and Allyson Cote, founders of Maternova. I was fortunate enough to speak with co-founder Allyson Cote, and hear the Maternova story, as well as some of its exciting plans for the future. “It took an enormous investment of sweat equity on both our parts,” Allyson admits. We can do better.

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Things to Avoid When Recruiting Co-founders

grasshopperherder.com

If you’re waiting for a technical co-founder to put up a landing page with signup form, you’re lazy. Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. Names redacted.) Do you have a website up?

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

Piercing the Corporate Veil – Sweat Equity Consulting. « Thanks but No Thanks – Things to Avoid When Recruiting Co-founders Why is Cyber Squatter a Bad Word? But much like becoming a co-founder, getting paid sweat equity is essentially becoming an investor in the company.