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Stealth Mode Startup

www.frozennorth.org

If youve read my Cult of the NDA article (which, by the way, remains one of the most-read articles on this blog), then you know that I think good luck and good execution are far more important to success in a startup than a Really Big Idea. They didnt even offer to sign an NDA. AIM Screen Name: DFNfrozenNorth. Categories. Statistics.

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Pick the Perfect Name for Your Startup

mashable.com

I suggest you never call this person again for information TheNameInspector The founder of Kodak was George Eastman. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. I'd be happy to sign an nda. He invented the name Kodak.

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How To Bootstrap Your Startup

www.readwriteweb.com

But when done well it can really help get a company going fast, professionally and without the founders having to give up much (if any) equity - or bankrupting themselves. The founders may believe they are onto such a good idea that they don’t want to give up any equity. Why bootstrap? Either way, bootstrapping is a viable model.