Gust

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Digital.NYC: The First Ecosystem Hub

Gust

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. praised the hub and its place in the community. For IBM, Digital.NYC provides exclusive community-building in the fastest growing tech ecosystem in the world. Gust News'

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How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

Gust

The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media. What could be wrong with more transparency?

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What are the advantages of stationing your startup in New York City opposed to Silicon Valley / SF?

Gust

A much more tightly knit startup community, compared to the larger but more diffuse West Coast community. Access to many, many more world market centers (advertising, finance, fashion, media, food, etc.). A city that from the Mayor on down is devoted to helping the tech startup community expand exponentially.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

This includes website content and software code as well as the more obvious examples in media and publishing. This is often referred to in the creative community as a “ work-for-hire agreement.”. Who on the team, if anyone, is moonlighting , and how closely related is their work to the startup’s business and technology?

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. That presents the tech entrepreneurship community with a genuine opportunity to influence outcomes.

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Investors: Avoid These Investment Event Problems

Gust

Local media cover it. Startups and investors discover each other, and the community wins because the event becomes visible evidence of new business and new jobs locally. Many local angel investment groups work with a local event that creates the illusion of a business pitch contest, awarding investment to the winner.

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How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Create referral marketing opportunities within your business community that maximize the potential for customer referrals.

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