Community Naming Non-disclosure Agreement Product Name 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. This is often referred to in the creative community as a “ work-for-hire agreement.”.
Up and Running
MARCH 1, 2016
If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.
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