Community Offshore PR Software Engineering 
Altgate
SEPTEMBER 16, 2010
The presentation was on outsourcing generally, not just software engineering and the audience was very early stage companies (some yet to be founded). For the vast majority of software startups, the actual code / development process is infrequently a competitive advantage; ergo, you ought to consider outsourcing. PR/Marketing.
sivers.org
JUNE 25, 2010
But what I think was hard, and it was something he couldnt consider was that it would be harder to find a *maintaining* programmer, and how much it would cost to run the software, because of technical details he didnt understand. So, while your post is a good summary (of things that cant be learned quickly. BTW: great keynote at Railsconf!
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