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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

We threw a Launchpad LA dinner to bring the community together as we tend to do 6-10 times a year. Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. An innovator in technology, especially monetization.

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Want to Start a Technology Company in LA?

Both Sides of the Table

And we’re left with a city with idyllic weather, major commerce, the media center of the world, and a great emerging technology scene. But we have a great city for building technology companies. LA produced Applied Semantics that created AdSense and was bought by Google. You can find very talented technology executives.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.