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How Universities Can Help Students and Alumni Work in the Tech Industry

David Teten

Events and Conferences : Yale Innovation Summit , Yale Cyber Leadership Forum , Yale Alumni Nonprofit Alliance (with focus on innovation). Zoom in on a growth sector and take leadership there. Marketing of tech community : Yale Tech News , Yale Entrepreneurship Magazine. Yale could hold similar programs, perhaps tied to reunion.

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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. And in the world of differentiation, especially if we’re looking at small businesses, often we are selling something that somebody else is already selling.

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