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Leadership Lessons To Help Guide You To Excellence

Duct Tape Marketing

Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. He’s out with yet another co-authored book with Nancye Green called — Tom Peters’ Compact Guide to Excellence. Uh, Nancy Green is no slouch on her own, right?

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The National Science Foundation Innovation Corps – What America Does Best

Steve Blank

63 scientists and engineers in 21 teams made ~ 2,000 customer calls in 10 weeks , turning laboratory ideas into formidable startups. And to help teach these many teams, the NSF will recruit other universities that have engineering entrepreneurship programs to become part of the Innovation Corps network. Congressman Lipinski Gets It.

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From Nothing To Something. How To Get There.

techcrunch.com

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. is it really that the only people who can build great startups are engineers? Engineers don’t always have the best business ideas.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword. It prevents shoe-related searches from eating up the budget of our apparel Campaign by blocking those terms. Negative Keywords 101. Match type options for negative keywords are: Broad, Phrase, and Exact.

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