Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. I think within mergers, that sometimes makes sense, but those are probably larger entities with a larger communication strategy.
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