Remove Continuous Deployment Remove Cost Remove Engineer Remove Viral
article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Case Study: Continuous deployment makes releases n.

Demand 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140
article thumbnail

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

In this post I want to talk about the nuts and bolts of how to integrate continuous integration into your team, and how to use it to create two important feedback loops. First, a word about why continuous integration is so important. Case Study: Continuous deployment makes releases n. and also taking care of side effects.

article thumbnail

Lessons Learned: The hacker's lament

Startup Lessons Learned

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Hire a CTO or VP Engineering.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

This is an incredible skill, one that most engineers overlook. They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Our cost to acquire a customer on AdWords was only a few cents. Case Study: Continuous deployment makes releases n.

Customer 167
article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, Slow progress, but has cost less than 150k aud so far. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. keep iterating until its 1.1 before you launch.