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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. Take the example of a design team prepping mock-ups for their development team.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. Labels: product development 8comments: Vincent van Wylick said. Expo SF (May. . Expo SF (May.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Usually, that will be about finding new segments of customers that the company can profitably serve.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. I got a powerful taste of datablindness recently, as I’ve started to work with various large companies as partners in setting up events, speeches, and other products to sell around the Lean Startup concept.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Its a key lean startup concept. The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. For example, I recently created a customer validation exercise around the Lean Startup Workshop.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

I now believe that the "pick two" concept is fundamentally flawed, and that lean startups can achieve all three simultaneously: quickly bring high-quality software to market at low cost. A project usually has an absolute duration and budget whereas the time and money dedicated to development within the project is where the tradeoffs are made.