Learning is better than optimization (the local maximum problem)
Startup Lessons Learned
APRIL 7, 2010
Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. Or should you focus on user engagement or virality?
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