Continuous Deployment, Engineer, France and Viral

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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San Francisco CPA SEM CTO Hire

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

Audience

Audience San Francisco Continuous Deployment Lean

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Take a look and let me know what you think.

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San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

This is an incredible skill, one that most engineers overlook. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n. involved before we go into production.

Customer

Customer San Francisco Lean Hockey Stick

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? If so, thats a form of free-serves-paid, and we should be willing to cut those users off who arent continuing to advertise. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality.

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San Francisco Social Network Lean Continuous Deployment

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Labels: iPhone , search engine marketing 3comments: Th.Khangs said.

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San Francisco Lean Retention SEM

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer

Customer San Francisco Viral Lean

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. Labels: iPhone , search engine marketing 3comments: Blake Engel said.

Distribution

Distribution San Francisco Lean Continuous Deployment

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral

Viral San Francisco Lean Continuous Deployment

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

Theoretically, i can visualize the Continuous Integration as RAD ( Rapid action development) along with iterative method, which we used to study in Software Engineering's Process model. We, the s/w engineer have to rethink about the solution, the code which need to change, which would reflect the right change.

Software Review

Software Review San Francisco Lean Continuous Deployment

Innovation inside the box

Startup Lessons Learned

OCTOBER 11, 2009

The first few changes, like a price change, may not require a lot of engineering effort. But they require coordination across departments – engineering, marketing, customers service. The first few changes, like a price change, may not require a lot of engineering effort.

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San Francisco Lean Metrics Continuous Deployment

Lessons Learned: The hacker's lament

Startup Lessons Learned

DECEMBER 7, 2008

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Hire a CTO or VP Engineering.

Software Review

Software Review Technical Review Part-Time VPE San Francisco

Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

DECEMBER 30, 2008

Many great engineers Ive worked with (especially the type I talked about in the hackers lament ) seem to think that if they get along well with someone in an interview, theyll be a good addition to the team. I experienced this when I was the engineering manager at a small company. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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San Francisco Lean Continuous Deployment DC

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Pay attention to your fundamental driver of growth. keep iterating until its 1.1 before you launch.

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San Francisco PR Lean Early Stage

The four kinds of work, and how to get them done: part three

Startup Lessons Learned

DECEMBER 6, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?

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San Francisco SCRUM Lean Continuous Deployment

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. There’s always that engineer in the back of the room with all the corner cases: “but how will customers find Feature X? Or should you focus on user engagement or virality?

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San Francisco Lean Metrics Design

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop? Case Study: Continuous deployment makes releases n. Even worse, we have no indication of how these numbers are moving over time.

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San Francisco Metrics Lean PR

Lessons Learned: Getting started with split-testing

Startup Lessons Learned

DECEMBER 7, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Andrew Chen: Growing renewable audiences

Trending Sources

Lessons Learned: Using AdWords to assess demand for your new.

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: Validated learning about customers

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Lessons Learned: The App Store after the gold rush

Business ecology and the four customer currencies

How to get distribution advantage on the iPhone

Engagement loops: beyond viral

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: Continuous integration step-by-step

Innovation inside the box

Lessons Learned: The hacker's lament

Assessing fit with the Wisdom of Crowds

Lessons Learned: Q&A with an actual reader

Lessons Learned: Don't launch

The four kinds of work, and how to get them done: part three

Learning is better than optimization (the local maximum problem)

The Superbowl ad test

Lessons Learned: Getting started with split-testing

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