Continuous Deployment, Startup and Viral

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco

San Francisco CPA SEM CTO Hire

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# A successful startup strives for this latter case. As soon as possible!&#

Customer

Customer San Francisco Viral Lean

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral

Viral San Francisco Lean Continuous Deployment

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. Eric, Excellent article about an essential technique for startups. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups.

Demand

Demand San Francisco Lean Continuous Deployment

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

Audience

Audience San Francisco Continuous Deployment Lean

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

When I work with startups on improving engagement, I really try to emphasize the importance of their most powerful lever: positioning. This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

As with many lean startup practices, its getting started thats the hard part. Still, my experience working with startups has been that too much time spent talking about advanced topics can lead to inaction. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

Software Review

Software Review San Francisco Lean Continuous Deployment

Innovation inside the box

Startup Lessons Learned

OCTOBER 11, 2009

This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

San Francisco

San Francisco Lean Metrics Continuous Deployment

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue?

Customer

Customer San Francisco Lean Hockey Stick

The four kinds of work, and how to get them done: part three

Startup Lessons Learned

DECEMBER 6, 2008

Lessons Learned by Eric Ries Saturday, December 6, 2008 The four kinds of work, and how to get them done: part three Those startups that manage to build a product people want have to deal with the consequences of that success. And still being a startup means continuing to innovate as well as keep the lights on. Expo SF (May.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. In Google’s case, often in the millions of people.

San Francisco

San Francisco Lean Metrics Design

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? In fact, in most situations its a bad idea for startups to synchronize these events. Most startups arent so fortunate. If the viral coefficient is 0.9,

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The hacker's lament

Startup Lessons Learned

DECEMBER 7, 2008

Those who have the endurance are the ones that tend to lead teams and join startups, because you just cant be successful in a startup situation without empathy. When a startup encounters difficult technical problems, this is the guy you want solving them. I would characterize them as intolerant but not arrogant. What a waste.

Software Review

Software Review Technical Review Part-Time VPE San Francisco

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. .

San Francisco

San Francisco Lean Continuous Deployment DC

Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

DECEMBER 30, 2008

January 2, 2009 9:15 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May. . Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? If so, thats a form of free-serves-paid, and we should be willing to cut those users off who arent continuing to advertise. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco

San Francisco Lean Continuous Deployment DC

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Or take a recent TechCrunch article about a startup I wont name: “X billion messages sent since June 2009.&# Is the company growing because of an amazing viral loop paired with a strong engagement loop? Or take a recent TechCrunch article about a startup I wont name: “X billion messages sent since June 2009.&#

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Getting started with split-testing

Startup Lessons Learned

DECEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, December 7, 2008 Getting started with split-testing One of the startup founders I work with asked me a smart question recently, and I thought Id share it. Split-testing, like almost everything in a lean startup , requires judgment. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Expo SF (May. .

San Francisco

San Francisco Social Network Lean Continuous Deployment

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco Lean Retention SEM

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Business ecology and the four customer currencies

Trending Sources

Engagement loops: beyond viral

Lessons Learned: Using AdWords to assess demand for your new.

Andrew Chen: Growing renewable audiences

How to get distribution advantage on the iPhone

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: Continuous integration step-by-step

Innovation inside the box

Lessons Learned: Validated learning about customers

The four kinds of work, and how to get them done: part three

Learning is better than optimization (the local maximum problem)

Lessons Learned: Don't launch

Lessons Learned: The hacker's lament

Lessons Learned: Q&A with an actual reader

Assessing fit with the Wisdom of Crowds

Lessons Learned: Three freemium strategies

The Superbowl ad test

Lessons Learned: Getting started with split-testing

Lessons Learned: CPI > CPC

Lessons Learned: The App Store after the gold rush

Stay Connected