Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
NOVEMBER 7, 2008
I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Further reading The best paper I have read on split-testing is " Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO " - it describes the techniques and rationale used for experiments at Amazon.
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Now that Im in a web based company Im finding a difficult match the framework, culturally. In short: Id love to read your take on a web version of customer development.
Startup Lessons Learned
JANUARY 27, 2009
At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? If so, thats a form of free-serves-paid, and we should be willing to cut those users off who arent continuing to advertise. . The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
JANUARY 11, 2009
If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. . Expo SF (May.
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