Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 385

Search Engineer PPC Widget 385

Hearpreneur

NOVEMBER 27, 2019

When we started the company, I didn’t want it to be called “Grunden & Hale” as is the standard for CPA firms because I envisioned the firm becoming much larger than just me and Adam. Summit CPA is now a company with over $5M in annual revenue and our team is fully distributed throughout the United States. And I was right.

Naming 149

Naming CPA Entrepreneur Software Review 149

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 226

Search PPC Widget SEO 226

Agile VC

APRIL 17, 2011

Distribution revenue is CPC and CPA. . At the end of the day Kayak’s playing a key role in the online travel process, but it appears more of the revenue comes from filling top of the conversion funnel rather than the middle or bottom of it. Ad revenue is still mostly performance based CPC, though some sold on CPM basis.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 225

Search Engineer SEM Widget 225

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. It serves as a single source of truth that enables teams to manage and syndicate product information at a scale. Thanks to Debbie Petry Artt, The Guardians of Peace ! #6-

Entrepreneur 140

Entrepreneur Technical Review Software Review Jordan 140