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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

You need to make sure you dont get away from trying bold new things, using some combination of your vision and in-depth customer conversations to come up with the next idea to try. But where do those ideas come from in the first place? Split-testing doesnt have to be limited to micro-optimizations, either.

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Fear is the mind-killer

Startup Lessons Learned

I spent some time with his company before the conference and discussed ways to get started with continuous deployment , including my experience introducing it at IMVU. For people we hired from larger companies especially, this was challenging. May 11, 2009 9:42 PM Artem said. Interesting article, Eric.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. As the CTO/VP Engineering, I was the worst offender. And how do you pick a new direction? Both are lethal outcomes. Take a look and let me know what you think.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that. Take a look and let me know what you think.

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From Nothing To Something. How To Get There.

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