Lessons Learned: The one line split-test, or how to A/B all the time
Startup Lessons Learned
SEPTEMBER 15, 2008
You need to make sure you dont get away from trying bold new things, using some combination of your vision and in-depth customer conversations to come up with the next idea to try. But where do those ideas come from in the first place? Split-testing doesnt have to be limited to micro-optimizations, either.
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