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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. As the CTO/VP Engineering, I was the worst offender.

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Fear is the mind-killer

Startup Lessons Learned

I spent some time with his company before the conference and discussed ways to get started with continuous deployment , including my experience introducing it at IMVU. For people we hired from larger companies especially, this was challenging. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Seth Godin: How often should you publish?

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From Nothing To Something. How To Get There.

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