Conversion Customer Development Early Stage Fractional VPE 
Steve Blank
OCTOBER 5, 2009
A Phone Call After I left MIPS Computers I was in New York tagging along with a friend (a computer architect whose products at Apple a decade later would change the shape of personal computing) who was consulting for a voice recognition startup. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
Steve Blank
JUNE 25, 2009
The Customer is a Genius Then instead of talking about our products he segued the conversation into their products. And soon the conversation were about architectural tradeoffs and then how customers didn’t appreciate the elegant designs and how the world was going to hell in a handbasket because of these commodity microprocessors.
www.women2.org
MARCH 8, 2012
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. I attended engineering-focused Meetups and networking events. Every conversation that I had was very high quality. However, I needed to actually build it!
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