Both Sides of the Table

FEBRUARY 25, 2010

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. We moved into the legal process and final due diligence in January and February of 2000. Conversely I offered the same deal to another entrepreneur who decided to shop around longer. I’ve done it.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

ConversionXL

MARCH 20, 2019

User reviews on G2 Crowd reinforce that perception: DemandBase is on the pricier side, it also doesn’t do a very good job with targeting smaller businesses (really only good for mid-to-large size businesses). While Demandbase wins reviews for account targeting (“It provides the best [.] A modest spend has less potential.

Software Review 117

Software Review Software Marketing IP 117

The Next Web

FEBRUARY 1, 2014

It’s critical that you continually move past your job description and contribute to the industry conversation on a larger scale. Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. Write consistently. It’s a virtuous circle. Facilitate networking opportunities.

Leadership 146

Leadership Marketing Social Media Audience 146

mashable.com

OCTOBER 11, 2011

Erica Swallow is a technology and lifestyle writer. As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. ” Be sure to differentiate your company from ones that the journalist has already covered, however. 10 Essential PR Tips for Startups.

PR 103

PR Startup Social Media Technical Review 103

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? For example, on other platforms your audience could be 18 yr old technology lovers. YouTube Short-Form Audience Specific Content.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

NOVEMBER 1, 2017

Here’s an online book store that sells some level of technology and now is really the online version of Walmart, and they’re winning Emmy awards for the creation of original content. And so that would be where I would draw those differentiations. They wanted to do a show daily. I mean, that stuff happened from just an idea.

Cost 37

Cost Marketing Audience Media 37