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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Facebook.

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Twiistup 6 Highlights

Both Sides of the Table

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.