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Why Your Startup's Name Matters

mashable.com

Naming can be one of the most difficult challenges in the early stages of a startup. Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations. Programming and Web Development Lists. Global Syndication Partners.

Naming 84
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Why Launching a Startup Is More Expensive Than You Think

mashable.com

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. startupcto

Startup 79
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10 Essential PR Tips for Startups

mashable.com

Not to mention, early-stage startups usually only employ a few people focused on product and development. Meeting up for lunch or drinks isn’t always the best option when it comes to keeping the conversation alive, though — oftentimes, a journalist may only want to meet up when you have a story to pitch.

PR 103