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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Strategy is necessary for broader playbooks, like a social media playbook.

Campaign 149
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Hootsuite.

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. Questions I ask Todd Cochrane: [2:07] What shows are you hosting today? [2:54]

Audio 65
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The Minimalist Guide To Managing Your Brand Reputation Online

Duct Tape Marketing

So here is a quick look at the ways you can ensure that your online brand reputation shines forever like gold and earns you higher AOVs, bigger ROIs, and ever increasing conversions. Most of the marketing experts unanimously vouch for one factor that gets most conversions, which is openness for customer opinions. Step #3: Be vigilant.

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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. You use A/B testing to determine if a change or addition will improve conversions. BuzzSumo accesses social media shares to and determines if a post is well-liked.

Mobile 48
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5 Hot Ecommerce Trends to Watch

mashable.com

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101
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Invodo Video Player Adds HTML5 and Sharing

Austin Startup

Invodo , a full-service eCommerce video partner for online retailers, today announced a series of enhancements to the Invodo video player. The new player automatically adapts to device platform standards, including HTML5, and provides functionality for sharing eCommerce video via social media and email channels.

Video 59