Conversion Finance Option Pool Syndication 
Pascal's View
JULY 9, 2017
However, many VCs experience vexing discussions with CEOs, and many CEOs belatedly realize that this is because they made a mistake: issuing multiple series of notes at various valuation caps without actually sitting down and figuring out the pro forma post-conversion equity ownership.
David Teten
DECEMBER 3, 2019
Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. I’ve seen other VCs use Bridge to more efficiently make and track introductions. .
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