Conversion Framework Mali Management 
ConversionXL
OCTOBER 19, 2021
For inspiration, here are the ten most common goals according to Hootsuite research: To ensure your goals lead to real results, use a goal-setting framework like S.M.A.R.T., If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Image source. For example, a S.M.A.R.T. Take Salesforce.
Occam's Razor
DECEMBER 22, 2008
Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offline" "Offline" to you and me. :). Sooooo booorrring ! Ok now your turn.
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