Conversion PPC Social Bookmarking Social Network 
Duct Tape Marketing
DECEMBER 13, 2011
Social networks evolve into markets. As social networks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. Content becomes conversion. Apps inside social networks provide answers.
ConversionXL
OCTOBER 15, 2015
How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.
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