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Beware The Consultant

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For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Their story, market positioning, products, etc. from the Wharton School.

Equity 40
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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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Microsoft – Initially descriptive of the company’s software developed for the “micro” computer market, which eventually evolved into the “personal” computer market. The company continues to dominate a variety of markets, despite the fact that no one has used the term “micro computer” during the past 25 years.

Naming 40
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How to Turn Your Hobby Into a Business

Up and Running

I love writing, I enjoy making jewelry and I love the challenge involved in marketing products. My full-time job involves writing for Bplans , my evening meditation includes making jewelry and in whatever spare time I have after that, I enjoy keeping up with the latest digital marketing trends. Marketing your hobby-gone-business.