Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Search 226

Search PPC Widget SEO 226

Agile VC

APRIL 17, 2011

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. Distribution revenue is CPC and CPA. . 5) High Productivity: Kayak had 148 employees at the end of 2010. I’m pleased to now turn to Kayak’s S-1 filing.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225