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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

We realized that past K-12 Entrepreneurial classes taught students “the lemonade stand” version of how to start a company: 1) come up with an idea, 2) execute the idea, 3) do the accounting (revenue, costs, etc.). What can you propose that will solve the customers’ problems and set this product apart in a meaningful way?”

Lean 334
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Search 385
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5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business

YoungUpstarts

Magentooffers flexible, scalable eCommerce solutions, it’s Community Edition is free and includes a number of key features such as: an admin panel, user profiles, installation wizard, email notifications, product catalog toolkit, sales reports, themes, SSL support and more. Use Wix to build a professional website for free.

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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

Most metropolitan areas have groups of local high-net-worth individuals interested in supporting startups, and willing to syndicate amounts up to a million dollars for qualified startups. The process is long, but it doesn’t cost you any equity. Look for a warm introduction to make this work. Apply to local angel investor groups.

Equity 266
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10 Alternative Funding Sources For Your New Venture

Startup Professionals Musings

Most metropolitan areas have groups of local high-net-worth individuals interested in supporting startups, and willing to syndicate amounts up to a million dollars for qualified startups. The process is long, but it doesn’t cost you any equity. Look for a warm introduction to make this work. Apply to local angel investor groups.

Equity 436
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Where your product or service fits into the market. Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms.

Campaign 149