Cost Cram Down Entrepreneur Reputation 
Both Sides of the Table
MAY 5, 2013
Often that is a good incentive because it keeps VCs from screwing people over since a bad reputation or bad working relationships could cost you deals in the future. I always tell entrepreneurs, “ Clean Your Own S**t Up First. But in this case it works against the founders. I’ve written about this before.
Growthink Blog
MAY 23, 2011
An entrepreneur starts a company in classic " bootstrap " fashion - with a combination of sweat equity and their own financial resources. The angel then introduces the entrepreneur to his or her wealthy friends and business connections who, based on the good reputation of the referring angel, also invest.
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