Startup Company Lawyer

MARCH 14, 2010

The primary rights in these documents, ranked in order of importance in my opinion are: Non-participating preferred liquidation preference. The only way that the Series Seed documents will be widely used is if investors demand use of the documents. What rights does the Series Seed have? Limited protective provisions.

Finance 70

Finance Software Review Term Sheet Liquidation Preference 70

Altgate

DECEMBER 18, 2008

Let’s recap how expensive a 3x liquidation preference really is. Say you raise $8MM at $17MM pre-money ($25MM post) with a 3x participating preferred. Even companies that have countercyclical businesses are finding cash more expensive. Even companies that have countercyclical businesses are finding cash more expensive.

Liquidation Preference 31

Liquidation Preference Venture Capital Post-Money Valuation Participating Preferred 31

ConversionXL

JULY 12, 2017

A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy). Image Source.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy). Image Source.

eCommerce 95

eCommerce Mobile Conversion Design 95