Cost Differentiation Guerilla PR 
Both Sides of the Table
OCTOBER 11, 2011
I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? Do they have a tighter integration with Facebook and therefore are getting lower-cost customer adoption – fix that. What guerilla tactics do you want to use? Are we off message?
infochachkie.com
SEPTEMBER 24, 2011
For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.
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