Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
IP address) can provide clues to search engines, as can search history, time of year, or time of day. SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. Geography (i.e. For example: SERPs that return a featured snippet are more likely to be Know Simple queries.
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