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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. It will cost you your job.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), That kind of accountable.

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The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful Company Literature

Up and Running

A headline can be as obvious as the word “sale” or simply your product name. Scare the viewer: “ A little mistake that cost the farmer $3,000 a year!” By splitting your page into three vertical or horizontal sections, you can create a layout that has natural structure and eye-flow. It is all about context.

Design 86
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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ). Even though the later examples in this article focus on booking sites, there’s plenty to be learned that can apply to other verticals. Conclusion.

Search 107
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Cost per prospect – given only a certain percentage of targets become prospects, what is the true cost you are paying for a prospect. If you enjoyed that, you should subscribe!

B2B 42