Cost PR Software Engineering Sweat Equity 
socialmatchbox.com
OCTOBER 23, 2010
These days sales, marketing and PR people seem to grow on trees. If you have a friend who is a recruiter then ask them to tell you what they recommend that will not cost anything. This means considering what the opportunity cost for working on a high risk venture is relative to other things they can spend their time on.
sivers.org
JUNE 25, 2010
Youll estimate time and cost better. But what I think was hard, and it was something he couldnt consider was that it would be harder to find a *maintaining* programmer, and how much it would cost to run the software, because of technical details he didnt understand. Misunderstandings cant run on too long. Insightful.
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