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Business ecology and the four customer currencies

Startup Lessons Learned

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

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It's a startup, not a spreadsheet

Startup Lessons Learned

Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. We're starting our new business, fanminder.com, to help small merchants instantly communicate with their customers, and I'm increasingly hearing your name and reading your keen insights.