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Beware The Consultant

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For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. John is a CPA and holds an M.B.A. Performance-based deals are healthy for all parties. Passion Cannot be Outsourced.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. However, your ultimate victory will be predicated upon your ability to economically deliver on the promises you make to your customers – a.k.a.

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