Five Essential Elements of a Terrible Small Business Ad
Duct Tape Marketing
FEBRUARY 15, 2016
For example, a local CPA with great online reviews who has many years of experience might have an ad with the headline “My Town’s Top-Rated Small Business CPA” and the sub-headline “20 th Anniversary Sweepstakes—Enter to Win a Free Tax Return”. Bullet point list of all the same products or services sold by your competitors.
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